HomeMy WebLinkAboutResolution 009-2011Resolution No. 09 -1 1
City of Brookings Naming Rights Policy
Adopted: January 25, 201 I
Objective: Whereas, the City of Brookings wishes to appropriately acknowledge individuals,
organizations, and businesses by naming certain capital investment items and
amenities in their honor, and
Whereas, it is necessary and prudent to undertake such acknowledgements in a
manner that provides a process for undertaking the naming of such items, and
Whereas, it is desirable for the City of Brookings to utilize such naming rights
procedure as a means of generating revenue to assist with deferring some of the
capital costs of such public improvement, and
Whereas, this policy shall not apply to naming rights for the Swiftel Center as an
existing policy duly- adopted by the City Council is currently in effect.
Now, Therefore, Be It Resolved by the City Council of the City of Brookings
that the following Naming Rights Policy be adopted.
Purpose:
1) Recognition of a donor who financially supported the item to be named in a significant
amount to the satisfaction of the Council.
2) Recognition of a non -donor who exemplified a public stewardship, purpose,
commitment or other high ideals of the community in an amount worthy of being
named.
3) Where appropriate, generate revenue from private sources to defer a portion of the
costs of the capital item.
Items eligible to be named
Items need to have significance worthy of a name by which it would be recognizable in the
community, and be identified by its name.
I) Parks
2) Buildings, structures, unique monuments, and significant recreational amenities
3) Gardens and Landscaped areas
4) Trails and Pathway systems
5) Ponds or bodies of water of significance
6) Municipal streets
Exclusions: Incidental items including but not limited to trees, park benches, planter boxes,
picnic tables, etc.
Process
1) Persons may nominate /suggest a person and the item to be named by completing the
NOMINATION FORM and submitting it to the City.
2) If the item nominated to be named is under the policy purview of an advisory board, the
City Manager shall forward the nomination to the advisory board for a recommendation
to the City Council. The City Manager shall also make a recommendation.
3) In the event the item to be named is not under the policy purview of an advisory board,
the City Manager shall make a recommendation to the City Council.
4) The City Council shall make the final decision on all naming rights.
5) In cases where the City wishes to generate revenue to defer capital expenses through
the utilization of this naming rights policy, staff shall seek out opportunities to identify
and recruit potential donors.
Recognition
1) Staff shall make the final determination of the means and methods of recognition of the
named rights. (Signage, lettering, printing, etc. This shall be dependent upon, and will
vary greatly, on the item to be named.)
2) Recognition shall be perpetual unless revoked by the City Council for just cause, or at
the request of the namee or their family.
Passed and approved this 25th day of January, 201 1.
ATTEST:
ari hornes, City Clerk
City of Brookings
Tim Reed, Mayor
NAMING RIGHTS NOMINATION FORM
Name /address of nominating person or organization:
Item proposed to be named (see attached policy for eligible items):
Reason /justification for the nomination:
Submit to:
Office of City Clerk
City of Brookings
P.O. Box 270; 311 Third Avenue
Brookings, SD 57006
605 - 682 -6907 FAX
Date:
FOR OFFICE USE ONLY
Date Received: City Manager review:
Advisory Board action (if necessary):
City Council action:
Action forwarded to appropriate Department for recognition:
Recognition method: