HomeMy WebLinkAboutBIDMinutes 2016_04_06BID Board Meeting -- April 6, 2016
Meeting called to order at 10:33 am
Present: Tari Waterman, Kate Treiber, Bob Johnson, Tom Richter, Jennifer Johnson
Staff: Mike Struck
AGENDA
Introductions, new board member Kate Treiber
Struck explained BID board process
1-Approval of Agenda - motion by Richter, second by B. Johnson, agenda approved.
2-Approval of Minutes - motion by Treiber, second by Waterman, minutes approved.
3-New Business:
Election of Officers
2016 Officer Slate
Chair: Tari Waterman
Vice Chair: Tom Richter
Secretary: Jennifer Johnson
Motion by B. Johnson, second by Richter to approve the current slate of officers, motion
approved.
Review 2015 Annual Report
Struck explained overview of BID tax: tax applies to lodging properties with 25 or more rooms,
$2 per room per night, tax not applied to extended stays (after 28 consecutive days). Hotels
report monthly to the city, sent into the finance office.
Type of Occupied Rooms in 2015
Extended stay 7323
Complimentary 3337
Normal 107545
51% occupancy for 2015
Months show a consistent pattern -- May through October have highest occupancy
Days of the week -- best days are Friday and Saturday, Wednesday and Tuesday are running at
half occupancy.
Treiber wondered about an industry standard for occupancy levels. Waterman responded with
no, depends on size of town, amenities, competing business, etc Richter, weekends spike due to
youth tournaments, SDSU and community events.
2015 BID tax collected = $206, 634.00
Discussed the governance and ends policy document which provides how the City Council
manages. Building a reserve fund, set aside a reserve fund for BID, unrestricted funds -
approximately $50,000.
Review of the CVB Annual Report
28% increase in new event recruitment
$12.3 million in economic impact generated, providing the City with a $106.37 ROI
2.8 million online ad impressions and 62% increase in website traffic
Review of the Swiftel Center Report
Record year in attendance
133,136 total attendance
Won Venue Excellence Award
Discussion of increasing event competition
4- Action to approve a 2017 Plan of Improvements for Business Improvement District #1
Discussion of possible uses of BID funds
Discussion of a sports commission - their job is to organize the volunteer base
Reviewed 2017 funding recommendation.
Waterman thinks the way the letter is worded it the best way to put the recommendation forward.
Motion by B.Johnson to approve the 2017 funding recommendation and letter as is; second by
Richter, motion approved.
Motion to adjourn by Waterman, second Richter, motion approved.