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HomeMy WebLinkAboutBIDMinutes 2015_03_23BID Board Meeting 3/23/2015 Meeting called to order at 9:06 am Present: Tari Waterman, Jennifer Johnson, Tom Richter, Bob Johnson Staff: Mike Struck AGENDA 1. Approval of Agenda – motion by B. Johnson, second by Richter, agenda approved. 2. Approval of Minutes – motion by J. Johnson, second by B. Johnson, minutes approved. 3. Election of Officers a. Struck provided an update that Jill Kosbau resigned due to her job change (formerly marketing director at the Children’s Museum of SD). The City is currently advertising the BID Board opening. Appointment of new BID Board member on April 28, 2015. b. Review of current BID Board Officers: Chair - Tari Waterman; Vice Chair - Tom Richter; Secretary - Jennifer Johnson. A motion was made by B. Johnson to continue with the same officers as 2014. Second by J. Johnson, motion carries. 4. Reports and Other Items a. Review of BID 2014 Annual i. Occupancy for 2014 was 54% (calendar year), based on the information submitted by the hotels. 92% were normal overnight stays, 5% were extended stays (over 28 days) and 3% were complimentary stays. There was a noticeable change in extended stays between 2013 and 2014. ii. The report also included a look at occupancy by month and by day of the week. Summer months continue to be the highest occupancy. The highest percent of overnight stays occur on Saturdays at 69% with Friday following close at 64%. Sundays have the lowest occupancy at 32%. b. Review of Revenue vs. Expense i. 2014 BID Tax Collections = $221,083.80. Struck noted that this number does not match the finance department because they account based on the month collected and Struck monitors tax collection and occupancy based on calendar year. ii. 2014 Expenses Paid = $200,000 to the CVB for event recruitment; $4,142.83 admin fee. Year End Balance = $16,940.97 to be rolled into the reserve fund c. Review of CVB 2014 Annual Report i. New event recruitment was strong with 14 brand new events recruited, representing a 17% increase in event growth over 2013. In 2014, 49 total events were supported through the CVB grant program, generating an estimated 10,195 hotel rooms and bringing 68,384 visitors to Brookings. ii. Successful online marketing campaign, generating a 20+% click-through booking rate to all participating hotels (with online reservation systems) 5. Plan of Improvements a. A variety of potential capital projects were discussed from upgraded scoreboards for existing facilities to support of new facilities such as the proposed indoor recreation center. It was suggested that in future years the BID Board assemble a list of projects that it would be willing/interested in funding. b. The 2016 letter of recommendation was reviewed. Waterman shared that the letter is well written and clearly explains the intention of the BID Board. A motion was made by B. Johnson to approve the 2016 funding letter of recommendation as is. Second by Richter, motion carries. 6. Adjournment a. Motion made by B. Johnson to adjourn meeting, second by J. Johnson, motion carries. Meeting adjourned at 10:11 am.