Loading...
HomeMy WebLinkAboutVPCMinutes_2011_11_281 Promotions Committee Meeting Minutes – November 28, 2011 City Hall Present: Leah Brink, Jameson Berreth, Victoria Blatchford, Amy Einspahr, Lynn Darnall, Rob Peterson, Tom Jones, Tom Richter, Jeff Weldon and Bridgit Burghardt. Chairperson Blatchford called meeting to order at 12:20p. October 24 Minutes: Jones motioned to approve, Einspahr seconded. Motion carries. Financials: Berreth motioned to approve, Jones seconded. Burghardt mentioned the 2012 financials were included in the packet. As 2011 ends, the 2012 financials will be updated and any carryover will be included in the 2012 financials. Motion carries. Branding Update: Jones questioned if the billboards have been updated? Darnall responded they were not as of this weekend. Burghardt will follow up with Lamar on getting a new design for the billboards. Einspahr mentioned the must dos for branding; wondering if there is a way to measure the return on those. For example, the movie theatre ad, is there a way to measure the return? Blatchford explained Koroglu felt this would help build the brand with the community. The brand manager will need to keep the movie ads fresh, changing them every 3-6 months. Brink requested a reminder regarding the Children’s Museum co-op. Blatchford explained this is a co-op with the Children’s Museum. When children come to the museum on a group tour, they are given one free ticket to be redeemed at a later date. We only pay if the tickets are redeemed. This is providing a huge return. On average, every ticket is bringing 3.41 people back with them. The Children’s Museum is also tracking demographics and zip codes and they are providing us with the information. Families are coming and spending time in Brookings. Convention Report: Burghardt mentioned Garbers provided an updated report in the packet. The report has not changed much as the funds are committed. Brand Manager Contract Discussion: Blatchford informed the committee that the talking points have been sent to the Mayor and he is reviewing the talking points. Brookings is in need of a comprehensive visitor strategy that incorporates a collaborative visitor attraction plan and a strong, marketing strategy. A key component of the strategy includes a marketing coordinator to continue the City of Brookings Marketing Plan that has been set in place by our most recent Brand Manager and to maintain the integrity of the new brand. The subcommittee consists of Peterson, Brink, Einspahr, Koroglu and Blatchford. The subcommittee feels this would be need to be a full time position, housed out of the CVB. The structure is in place, as it would be similar to the Community Events Coordinator. All of the stakeholders would contribute, but a large portion of the funding would come from the VPC. Blatchford explained we wanted the ok to talk to the other key stakeholders and explain why it is important to them. Weldon questioned if we have laid out what we want this position to accomplish? Do we have a plan or are we putting the cart before the horse? Blatchford mentioned we have a marketing plan with long and short term results. Weldon questioned how this would work with the CVB? Blatchford responded it would go hand in hand. Blatchford added it fits well under the CVB. We want to be most efficient with our resources, the best return on investment. Peterson added we would need to get expectations from the entities involved. Darnall questioned if 2 the committee, with Burghardts help, will handle the billboard update? Blatchford responded yes. December Meeting Date: Darnall motioned to cancel the December meeting, Brink seconded. Motion carries. Einspahr motioned to adjourn, Jones seconded. Meeting adjourned at 1:15p.