Loading...
HomeMy WebLinkAboutVPCMinutes_2009_03_301 Promotions Committee Meeting Minutes – March 30, 2009 City Hall Present: Chris Daugaard, Tom Jones, Tyler Luckhurst, Matthew Nelson, Zeno Wicks III, Amy Einspahr, Bob Johnson, Victoria Blatchford, Bridgit Burghardt, Jan Brockel, Jeff Weldon and John Seward. •Chairman Blatchford called the meeting to order at 12:20 • February 23rd Minutes: Daugaard motion to approve, Luckhurst seconded. Motion carries. • Financials: Wicks motioned to approve, Luckhurst seconded. Discussion: question into the funds for the Summit League? Questioning if Brookings saw any community benefit from the 2009 Summit League? Einspahr mentioned after attending the tournament, the only real opportunity for promotion would be on the video screen. Question into if the Alumni Association had events? Yes and they were well attended. Attendance at the tournament was very good this year. The bid is for two years, so the tournament is in Sioux Falls again in 2010. Motion Carries. •Branding Update: Brockel provided the committee with a branding update. Three North Star representatives will be in Brookings arriving on April 6th and departing on April 9th. Two people are scheduled for interviews, and the third will be conducting undercover interviews. Question into the scheduled and the expected completion date? We are looking at is an 8-10 month process, so looking at the end of the year. North Star will be at the Leader Roundtable meeting Wednesday morning, with the first interview on Wednesday scheduled for 9:30. They will also be taking a Familiarization tour, where they will see the Downtown, new developments, and business. They will also be conducting focus group meetings. Question into if they gathered marketing materials from SDSU? If SDSU’s promotional materials promoted Brookings, yes, otherwise no. So much of the identity is tied into SDSU, would like to see something with SDSU. Brockel will contact Jennifer Crickard at SDSU. Question into the follow up with those invited for interviews? Currently, more invitations out than time allows. •Student Application Timeline Discussion: Question into if the Student Applications could go back to a monthly application? Question into what works for the student representatives? With the academic calendar, monthly would work better. The current application and criteria do not really fit for students; they may need a separate application and criteria. The criteria and applications need to be changed. The SDSU student funds application needs to be identified. The students have not come with that many applications; monthly should not be a problem. Working on a comprehensive proposal, where each dorm would sponsor an event, so there would be something once a month to keep students here on the weekends. One issue is the 4th quarter applications; there may not be any money left. The money is prioritized in other buckets. At the monthly meetings, we can look at reallocating funds. Daugaard motioned student application accepted monthly, with the 15th being the cut off for the month, direct staff to make the required changes to the criteria and application. Johnson seconded. Motion Carries. Question into if we are receiving fewer applications because it is quarterly or because we have priorities? Burghardt explained there have been about the same number of applications, however the quarterly applications have stopped the events applying that really don’t fit our priorities. Wicks and Einspahr exit. • 2010 Budget Discussion: Discussion into the student funds: The funds need to be used for promotions of the community. The students use funds for events and promotion and increase attendance, come or stay in Brookings. Put on events so students stay within Brookings. A little bit of history behind the tax, the tax is on prepared food. Due to this, the food on campus is taxed and students living on campus are required to pay the tax. Set aside funds for students. Question into if the third B tax is charged at SDSU? Yes. Attracting students to keep them here, they could leave. Third B money is to promote events for people already here, is questionable. The money has to be used for events only taking place within the city, the committee went a step further and added to attract out of town visitors. Brookings sponsored events, cost money right away, but eventually stand on their own. Johnson motioned to ask for an increase of $25,000 for the amount requested being $250,000. Daugaard seconded. Discussion: question into the amount for Marketing/Branding. North Star mentioned the need to budget money to cover costs to rebrand. The recommended amount is about two thirds of the consultants’ fee. There maybe some flexibility to reallocate funds during the year. It is hard to ask for funds when there is money leftover. The Swiftel funds and Student funds are restricted. The branding/marketing funds will be used for rebranding, streetscape completion promotions, there are not a lot of funds available. Motion carries. • May meeting date discussion: Due to May 25th being Memorial Day holiday, the meeting date will have to be changed. Generally works better to have the meeting within the same week, during the same time. May 27th at 12:15 might work. Burghardt will check on availability of the meeting room, and will send out an update as to the date. •Daugaard motion to adjourn, Luckhurst seconded. Motion Carries. Meeting adjourns at 1:30.