HomeMy WebLinkAboutBID1Minutes_2011_08_30Brookings Business Improvement District
Board of Directors Meeting – Tuesday, August 30th, 2011
Tari Waterman called the meeting to order.
1. Approval of August 16th, 2011 minutes: Motion by Deb Garbers. Second by Lance Park.
2. Approval of Agenda for August 30th: Motion by Deb Garbers. Second by Tom Richter.
PRESENT:
•Mike Struck mstruck@cityofbrookings.org 692-6629
•Tom Richter trichter@swiftelcenter.com 697-8867
•Tari Waterman (Chair) tari.waterman@hilton.com 697-5232
•Bob Johnson bobj@aaumail.com 691-4636
•Lance Park (Vice Chair) lance@brookingsdaysinn.com 692-9471
•Deb Garbers (Secretary) deb@brookingschamber.org 692-6125
3. Discussion on Plan for Improvements: Mike struck reviewed the proposed “pillow tax”.
4. Board Discussion:
▪Marketing Campaign – Committee discussed the value of a marketing campaign to create community and area awareness of
the need for larger convention facilities, increased lodging, and the process which must take place to achieve this level of
growth within a community of Brookings using it’s strengths and focusing on economic impact generated by tax dollars used.
•Conventions – Niche marketing to focus on an incentive proposal for groups coming in on Sunday/Monday/Tuesdays.
•Purpose: To fill the hotel rooms which are not saturated with weekend tournaments and other events.
•Goal: To increase hotel occupancy to it’s maximum capacity, thereby bringing about the need for the next level of
lodging and meeting space (expansion).
•Community cooperation for youth athletic events was cited as a critical component in capturing a larger visitor market.
•Niche Marketing: Event target for Sunday/Monday/Tuesday revenue marketing included an incentive event the night
before a conference, securing additional hotel rooms and hosting meeting planners to an evening in Brookings.
Economic impact would generate an additional hotel room @$100 for an estimated $25 per person investment.
•Sports Commission: Committee discussed the need for a sports related advisory group and in the future a specified
employee dedicated for tourney bids, facilitation & volunteer bank coordination, a central calendar and services.
Committee suggested a step by step plan to assemble a volunteer commission on an informal basis that would put
together a proposed plan for the future to present for use of a portion of the proposed tax.
• Entertainment: Discussion regarding unique events in other communities and in Brookings.
▪ Timeline: The board agreed to schedule and present to the city tentatively in October to allow for hotels to
computerize the process in a timely manner if implementation were approved for January of 2012.
▪The next meeting is scheduled for Tuesday, September 13th, 9:00am (location to be determined).
5. Discussion of Payment Form:
▪ The board reviewed the form that was distributed for potential reporting on the tax by hotels and also discussed the
difference between a flat rate and a percentage tax on room revenue. Hotel board representatives were supportive of
the design of the form and explained how the hotel computer systems would need to be programmed accordingly if the
tax was implemented.
▪The next meeting is scheduled for Tuesday, September 13th, 9:00am (location to be determined).
6. Adjournment: Motioned by Tom Richter. Seconded by Bob Johnson
The meeting was adjourned.
**Board members please email Mike Struck if you have space available at your facility for our next meeting.
mstruck@cityofbrookings.org